Our Strategy

November 2002 saw the Twinings and Ovaltine brands brought together – a key step in the development of ABF’s international beverages business. This enlarged organisation has a market-leading presence in several countries in Europe and Asia, as well as an important position in other regions including North America.

While the business is highly international in its scope and vision, it’s by no means global. In fact, we’re much smaller than the major players in the £35 billion worldwide hot beverages market. Differentiation is therefore critical, and it’s vital that we manage our brands in a way that allows them to be closer to local consumers. In addition, we can be more responsive in our new product development than a 'one-size-fits-all' global brand.

Twinings’ leadership team is focused on maximising the performance of our existing business while driving further acquisitions, joint ventures and bold organic growth initiatives that will fuel our continued development.