Our strategy
We may be part of a large, international group of companies, but we follow our own path. Our smaller size, compared to our competitors, is a big operational advantage, freeing us to act as a dynamic, entrepreneurial business. Unhampered by bureaucracy, our strategies are highly competitive, based on local conditions, creative marketing and brand investment. This enables us to be more agile and more flexible, to have ideas and to drive them forward in a fast-changing global marketplace.