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Our values

Unlike many businesses where values are only paid lip service, here at Twinings we live and breathe our values every single day; they underpin everything we do and are what set us apart.

Our values are a common set of behaviours that create a sense of connection; a shared language which is engrained and drives our success.

As individuals, we collaborate, celebrate our differences and connect around our values to achieve great results.

Things are achieved through the culture of the organisation and not through a command centre. Success is based on collaboration


Strive to deliver results of which they can be truly proud;
Relentlessly seek to improve ideas and plans;
See the potential in situations; often where others do not;
Respect intuition and experience, as well as hard data;
Demonstrate rigour and discipline in their thinking, planning and execution;
Always do what they say they will do.


Have genuine respect for the views, talents and expertise of colleagues; trust in their motivation, believe in them to get the job done;
Take responsibility, make things happen, and seize the initiative;
Learn from their mistakes;
Take responsibility for their own development, and help others grow.


Are willing to experiment; take calculated risks and challenge the status quo;
Seek or create the best solutions; find creative ways around road blocks;
Thrive in a changing, often ambiguous environment
Show agility and adaptability


Learn from other business units, markets, competitors, customers and consumers;
Look to other industries and a wide range of data sources for ideas and inspiration;
Show active interest in other teams; are happy to take others' ideas and build on them.


Go out of their way to help each other to be successful and share information freely;
Seek others' inputs and challenges; openly share their own views;
Work freely across the organisation's hierarchy and structure;
Work to ensure that one plus one is three or more;
Give constructive, challenging, straight, forward and timely feedback.